Fogg behaviour model
A behaviour happens when motivation, ability and a prompt come together at the same moment.
Where it applies
Six of the eight page areas.
HomepageAlso applies CategoryAlso applies SearchNot typical ProductAlso applies CartAlso applies CheckoutAlso applies Post-purchaseNot typical
It also applies sitewide, on every page. See everything at work on every page
How to use it
Four ways to put it to work.
- Use it as a diagnostic lens for any page.
- Check there is a reason to act now.
- Check that acting is easy, with few fields, a clear total price and a fast page.
- Check there is a visible prompt at the point where motivation is highest.
What the research found
A design model from a 2009 conference paper, not a tested effect.
A design model, not a tested effect.
A design model set out in a 2009 conference paper, not a tested effect. The paper called the third element a trigger, which Fogg now calls a prompt. No experimental test of the model as a whole was found in this review.
Key research
One source, checked.
Last reviewed